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An Anime Insider's Take on the Netflix Engagement Report


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Snowcat



Joined: 01 Feb 2021
Posts: 182
PostPosted: Wed Jan 03, 2024 9:54 am Reply with quote
Thanks for this great analysis.
It confirms several tendencies that were hard to prove without actual numbers and the lack of transparency in the streaming market.
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Beatdigga



Joined: 26 Oct 2003
Posts: 4346
Location: New York
PostPosted: Wed Jan 03, 2024 10:28 am Reply with quote
I may be deep on the Hopium, but Ippo’s performance has me thinking that Netflix will eventually make more of the show itself if no one else does.

Thanks for the breakdown.
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Glordit



Joined: 11 Sep 2020
Posts: 423
PostPosted: Wed Jan 03, 2024 12:13 pm Reply with quote
So, Netflix originals are not as popular as other licensed shows. No surprises there.

Makes sense that Arcane and Castlevania are popular because of their history.
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BadNewsBlues



Joined: 21 Sep 2014
Posts: 5874
PostPosted: Wed Jan 03, 2024 12:40 pm Reply with quote
Beatdigga wrote:
I may be deep on the Hopium, but Ippo’s performance has me thinking that Netflix will eventually make more of the show itself if no one else does.

Thanks for the breakdown.

You really aren’t giving up the ghost on that.

And let’s both be honest with the way Morikawa’s been grinding his wheels the last decade do we even need a new anime?
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Beatdigga



Joined: 26 Oct 2003
Posts: 4346
Location: New York
PostPosted: Wed Jan 03, 2024 12:50 pm Reply with quote
I’m still of the belief that they’re waiting for a big event in the manga to occur spoiler[namely Ippo coming out of retirement] before they come back and essentially flash forward to that.

Anyway, remember that these materials are only as good as the six months dictate, not to mention how many hours the shows are. Q1 2023 only had Record of Ragnarok, which did surprisingly well all things considered.
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NeverConvex
Subscriber



Joined: 08 Jun 2013
Posts: 2256
PostPosted: Wed Jan 03, 2024 12:57 pm Reply with quote
Man, I'd love some more Ippo. What a stellar franchise.
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kwchou1



Joined: 19 Feb 2005
Posts: 26
Location: Missouri
PostPosted: Wed Jan 03, 2024 2:16 pm Reply with quote
1. Why don't the charts have a better resolution? I understand that compressing a larger image will reduce the image quality, but I think it should still be better than it is here (and in the other ANN article, "The Most Popular Anime Series According to Netflix's Data Drop").

I feel like other other sites have images that are sharper at the same size, but maybe not maybe I'm wrong.

2. How dare you slander "Suits". Mad

3. I assume Netflix didn't release numbers on dub versus sub. They would be interesting to see.

FYI Every anime shown on a chart has a dub (Hajime no Ippo is only S1, Slam Dunk is only around half, there's some sub-only Ghibli movies, Idk which shows are sub-only on Netflix).

4. Can please someone explain how Record of Ragnarok is so popular on Netflix? It's a fairly low rated show (6 range) and isn't particularly popular according to anime sites (MAL, Anilist, etc). So I don't understand how it got to be the 6th most popular IP for the 1H of 2023 (nearly 5th) and was the 4th most-watched new release for the 1H of 2023 (1st according to the chart).
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Shay Guy



Joined: 03 Jul 2009
Posts: 2083
PostPosted: Wed Jan 03, 2024 3:10 pm Reply with quote
I adore this kind of data-crunching and deeply appreciate the work that goes into it.

Just wanted to put that out there.
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medicinodestiny



Joined: 16 Nov 2022
Posts: 26
PostPosted: Wed Jan 03, 2024 3:13 pm Reply with quote
kwchou1 wrote:
4. Can please someone explain how Record of Ragnarok is so popular on Netflix? It's a fairly low rated show (6 range) and isn't particularly popular according to anime sites (MAL, Anilist, etc). So I don't understand how it got to be the 6th most popular IP for the 1H of 2023 (nearly 5th) and was the 4th most-watched new release for the 1H of 2023 (1st according to the chart).

Because anime sites don't really matter. Just like trends on social media don't really matter. People may like to use them to gauge interest or treat them as important but most people do not use those sites at the end of the day.
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Snowcat



Joined: 01 Feb 2021
Posts: 182
PostPosted: Wed Jan 03, 2024 3:46 pm Reply with quote
medicinodestiny wrote:
Because anime sites don't really matter. Just like trends on social media don't really matter. People may like to use them to gauge interest or treat them as important but most people do not use those sites at the end of the day.

I think it's because it's a Netflix original that Netflix push on its users through suggestions.
The few people i know who watch anime on netflix have a tendency to watch (or at least try) the shows netflix tell them to watch, it's a bit disturbing...
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ZiharkXVI



Joined: 29 Jan 2009
Posts: 348
PostPosted: Wed Jan 03, 2024 6:51 pm Reply with quote
medicinodestiny wrote:
kwchou1 wrote:
4. Can please someone explain how Record of Ragnarok is so popular on Netflix? It's a fairly low rated show (6 range) and isn't particularly popular according to anime sites (MAL, Anilist, etc). So I don't understand how it got to be the 6th most popular IP for the 1H of 2023 (nearly 5th) and was the 4th most-watched new release for the 1H of 2023 (1st according to the chart).

Because anime sites don't really matter. Just like trends on social media don't really matter. People may like to use them to gauge interest or treat them as important but most people do not use those sites at the end of the day.


This is very true. Never lose your perspective that the forum you use is a very small crosssection of an already biased population. The reviews and general opinions have no bearing on popularity or success.

I mean, obviously the most popular shows are not always the highest rated. And some of the most highly rated shows are just not popular.
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Snowcat



Joined: 01 Feb 2021
Posts: 182
PostPosted: Wed Jan 03, 2024 8:04 pm Reply with quote
ZiharkXVI wrote:

This is very true. Never lose your perspective that the forum you use is a very small crosssection of an already biased population. The reviews and general opinions have no bearing on popularity or success.

Indeed, the majority of anime viewers are probably only following some long running shonen anime and watching occasionally some movies and some seasonal anime. That's why the Netflix catalog is attractive.
The proportion that select what they will watch each season are probably less than 10%.
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funkfoot



Joined: 22 Feb 2023
Posts: 36
PostPosted: Wed Jan 03, 2024 8:57 pm Reply with quote
ZiharkXVI wrote:
This is very true. Never lose your perspective that the forum you use is a very small crosssection of an already biased population. The reviews and general opinions have no bearing on popularity or success.

I mean, obviously the most popular shows are not always the highest rated. And some of the most highly rated shows are just not popular.


MAL saying Gintama is one of the highest rated anime of all time is crazy when you realize how much the series has struggled in America and how many times it's been dropped or changed hands.
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kwchou1



Joined: 19 Feb 2005
Posts: 26
Location: Missouri
PostPosted: Wed Jan 03, 2024 11:23 pm Reply with quote
Snowcat wrote:
medicinodestiny wrote:
Because anime sites don't really matter. Just like trends on social media don't really matter. People may like to use them to gauge interest or treat them as important but most people do not use those sites at the end of the day.

I think it's because it's a Netflix original that Netflix push on its users through suggestions.
The few people i know who watch anime on netflix have a tendency to watch (or at least try) the shows netflix tell them to watch, it's a bit disturbing...


Ahh, that makes more sense.
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kwchou1



Joined: 19 Feb 2005
Posts: 26
Location: Missouri
PostPosted: Wed Jan 03, 2024 11:44 pm Reply with quote
ZiharkXVI wrote:
medicinodestiny wrote:
kwchou1 wrote:
4. Can please someone explain how Record of Ragnarok is so popular on Netflix? It's a fairly low rated show (6 range) and isn't particularly popular according to anime sites (MAL, Anilist, etc). So I don't understand how it got to be the 6th most popular IP for the 1H of 2023 (nearly 5th) and was the 4th most-watched new release for the 1H of 2023 (1st according to the chart).

Because anime sites don't really matter. Just like trends on social media don't really matter. People may like to use them to gauge interest or treat them as important but most people do not use those sites at the end of the day.


This is very true. Never lose your perspective that the forum you use is a very small crosssection of an already biased population. The reviews and general opinions have no bearing on popularity or success.

I mean, obviously the most popular shows are not always the highest rated. And some of the most highly rated shows are just not popular.


You can say that, but if you take the top 7 viewed IP (excluding Record of Ragnarok), 5 of 7 are in the Top 50 by Popularity on MAL, 1 more in the Top 100, and Pokemon being its own thing. (I believe it's got many viewers who watched as kids, but don't watch any other anime.)

And yes, while many highly rated shows are not popular, most of the popular shows ARE highly rated. The majority of the Top 50 are rated 8.##.
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